…. and also induces vomitting.  This custom, gold-encrusted G-Shock monstrosity comes from the mind of Pharrell Williams, and is based on a collaboration project with BAPE (A Bathing Ape).

Don’t get me wrong, I do see why some people are impressed by this sort of bling… (“Man i promise im so self conscious, that’s why you always see me with at least one of my watches”-Kanye West) but isn’t there a limit to this kind of thing? They’ve taken a $65 plastic watch and turned it into a priceless paper weight that can double as a beacon to signal in ships at sea.  When a pic of this thing first showed up online, I think one guy’s comment said it best – “I like G-shock and I like Pharrell, but I wouldn’t put 20 inch chrome spinners on a honda civic!”