When I say the word “Harvard”, I’m sure your mind is immediately filled with thoughts of brick buildings, leather bound library books, old men in sweaters smoking pipes, and fashion apparel.  Wait, what??

Harvard University, the nearly 400 year old Ivy League school in Cambridge, has collaborated with private label tailored clothing manufacturer Wearwolf Group to develop a new men’s clothing line called Harvard Yard.  The prep-inspired line is a revolutionary effort, as Harvard is now the first non-fashion school to create a full apparel line with intentions for retail stores.

Before you freak out like I did, know that the brainiac students and professors at the prestigious Haaaarvard will not play one iota of a role in designing the line.  Wolfwear Group has licensed the school’s name and designed the pieces themselves, basing the look of the collection on photographs of former students lounging around the Harvard Yard in the 1960s.  The style is classic and East coast conservative with a flair: seersucker shorts, sporty knits tops, plaid and madras patterned jackets (all in modern, tailored fits)… and anything else that they can make look good with tassled loafers.  Maybe pricepoint reserved for alumni as opposed to students, pants will retail for $195-$225; wovens for $165-$225, and sport coats up to $495.