image credit - people.com

Alicia Silverstone is most famous for playing a Beverly Hills high-schooler with no license, no real worries, and no clue, in the 1995 pop-culture phenomenom film, Clueless.  Today she’s taking on a different role, teaming up with environmentally-conscious beauty line EcoTools to design a line of earth-friendly beauty supplies, cases, and bags.  You know I’ve taken my clear stance in the past about the new trend of makeshift celebrity “designers”, but I think Cher’s stab at it is different.  Now she might disagree with this, but in recent years Alicia has become more known for her efforts and activism with the environment and eco causes than she is for her acting roles.  She posed nude for PETA in 2007 after winner the “Sexiest Female Vegitarian” award.  She lives in an eco-friendly home. She drives a hybrid car.  She does interviews where she slips in things people can do to help the environment, like reusing water bottles.  And she’s constantly doing invornmental charity work.  Point is – when it comes to environmental concerns, Alicia Silverstone has been walking the walk for quite awhile.

Alicia Silverstone for EcoTools

In my mind, the fact that her foray into the role of designer is entirely based on her eco concerns… makes it a-ok!  Don’t worry, no fun-making from this penguin, Alicia.  The line of beauty supply products will be 100% natural and non-toxic, and the bags will be made entirely of hemp with linings from recycled materials.  The keystone item will be a five-piece brush set with bag, but the line will also feature a cosmetic bag, a cosmetics brush bag, a train case, and an overnight bag.  The hemp bags are printed with a floral pattern of Alicia’s favorite flowers: rose, lavender, chrysanthemum, thyme, and cosmo.

The line is set to hit stores just in time for this holiday season.