Can someone sit me down and explain why I would pay $240.00 for a pair of all-over-print, elastic waistband, drawstring swim trunks?

Vilebrequin Trunks only $240.00!

If you don’t know it, Vilebrequin is a beach apparel company out of Saint-Tropez that’s been around since the early 70s.  They are an authority in mens swim trunks, and have kept an original and classic fit around while others strayed longer, bigger, elastic-less, and otherwise.  I’m aware that their trunks are made from Spinnaker Canvas (the material used in sailboat sails) which is novel and kitschy, but the price tag still strikes me as laughable.  I actually really like some of their artwork in the prints, but there’s no denying that the patterns they use walk a tightrope line between eccentric, and tacky as hell.  This is one of those boutiquey novelty brands that finds a niche to claim, jacks the price, and runs with it like O.J. in the Bronco.  I suppose I should be no more surprised by Vilebrequin now than I am when Louis V drops a two panel beach bag for damn near a grand… but these are trunks, hardly a daily wear. Perhaps I’m just jealous.  “But daddy, I want a 90% markup item in my line too!”

I’m not a thrifty penguin – if something is unique and well made, I will throw down for it. But these I cannot justify.  If you can, get them at Gilt.com for $80 today.  [again, email me if you need an invitation for membership.]